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Affinity’s Dealroom.co data integration brings Dealroom.co’s organizational data and insights directly into your Affinity lists. With insight into over 1.7 million startups and over 2.1 million global organizations, the partnership enhances Affinity’s ability to provide the most complete, reliable, and highest quality data available to find, manage, and close more deals.

Out-of-network vs. org-relevant company profiles

As of January 2026, Dealroom data appears on both org-relevant AND out-of-network company profiles.
Out-of-network companies are companies in Affinity’s global database that your firm hasn’t interacted with yet. When you search for and view these companies:
  • Dealroom data is visible (based on your subscription tier)
  • Helps you assess company fit before adding to your network
  • Same Dealroom fields as org-relevant companies
Org-relevant companies are companies your firm has interacted with or added to Affinity through actions like:
  • Adding to Lists
  • Adding Notes or Files
  • Email/meeting interactions with people at the company
Dealroom data is also visible on these (based on your subscription tier).
You can now evaluate companies using Dealroom data during sourcing without needing to add them to your CRM first.

What fields are included?

Inclusive Dealroom.co fields (all Affinity customers)

Below is a list of the 19 Dealroom.co fields that are provided by default to all Affinity customers.
Dealroom.co field (all customers)Definition
Business ModelsValues include: eCommerce, Manufacturing, and SaaS (see Dealroom.co definitions)
Client FocusValues include: B2B (Business) or B2C (Consumer)
Corporate IndustriesValues include: Finance, Technology, Media, Healthcare, Legal, Real Estate, etc.
DescriptionShort summary of the organization
Dealroom URLLink to the organization’s Dealroom.co profile
Number of EmployeesValues include ranges of: 2–10, 11–50, etc.
Income StreamsValues include: Advertising, Commission, Subscription, and Selling Own Inventory
IndustriesThe industries that the organization operates in or is related to
Last Funding Amount (EUR)Last funding amount of the organization (in Euros)
LocationThe physical location of the organization
Ownership TypesValues include: Venture Capital, Private Equity, Subsidiary, Public, Accelerator, Angel, Crowdfunded, Bootstrapped, Not Known
Service IndustriesValues include: Consulting, Financial Advisory, Legal Services, Digital Services, and Recruitment
TechnologiesA subset of technologies the company operates in or is related to
Total Funding Amount (EUR)Total funding received by the organization (in Euros)
Last Month Twitter FollowersNumber of Twitter followers the organization had last month
Last Month Change in Twitter FollowersChange in the number of Twitter followers for the organization from last month
Last Month Twitter FavoritesNumber of times the organization’s tweets were favorited last month
Total TweetsTotal number of times the organization has tweeted
Year FoundedThe year the organization was founded

Exclusive Dealroom.co fields (specific tiers with a Dealroom.co subscription)

Below is a list of the 17 additional Dealroom.co fields that are exclusively available to Affinity customers on the Advanced and Enterprise tiers who also have a separate Dealroom.co subscription.
Dealroom.co field (exclusive)Definition
Company StatusValues include: Operational, Closed, Acquired, and Low-Activity
Core Side ValueTied to the Sustainable Development column — tracks whether sustainable development is the core of their business or an indirect value based on how they operate
Current Job OpeningsList of open job positions
Latest EBITDA (EUR)Most recent EBITDA
FoundersThe founder(s) of the organization
Has Strong FounderFounders with a proven track record for success
Has Exceptional FounderA higher tier than “Strong Founder” — high positions and/or founded several successful startups
InvestorsList of current investors (individuals and firms/funds)
Last Funding DateDate of last funding received
Last Funding InvestorsInvestors involved in most recent funding round
Last Funding Valuation (EUR)Determined value of organization during last funding round
Latest Revenue DateDate of most recent EBITDA and Revenue
Latest Revenue (EUR)Most recent revenue (in Euros)
Dealroom Last Updated UTCDate of most recent field update for the organization
Sustainable DevelopmentSustainability goals the organization is tackling
Team MembersA list of the organization’s team members
Tech StackThe organization’s tech stack

Can customers trial the exclusive Dealroom.co fields?

Trials are not available. To learn more about Dealroom.co data offerings, please contact Dealroom.co directly.

How to access the exclusive Dealroom.co fields

If you (or your team) has a Dealroom.co subscription and is on either the Advanced or Enterprise Affinity tier, your team admin can take the following steps:
  1. Reach out to your Dealroom.co representative and ask for access to the exclusive Dealroom.co fields in Affinity.
  2. Your Dealroom.co representative will then reach out to Affinity to have these exclusive fields enabled for your account.
  3. Once enabled, your Dealroom.co representative will be notified and follow up with you.

How often are the Dealroom.co fields updated? Are they editable?

  • Dealroom.co fields are automatically updated on a weekly basis.
  • Dealroom.co field values are editable.
Making edits to the cell values within a Dealroom.co field will break the sync for that particular cell. To re-enable syncing, simply remove all field values from that cell and Affinity will repopulate the cell with the most recent data within the next 24 hours.

Why are some organizations enriched with Dealroom.co fields, while others are not?

As of January 2026, Dealroom data appears on both org-relevant and out-of-network company profiles.
Organizations are enriched with Dealroom data if they exist in Affinity’s global database of companies. You don’t need to make a company org-relevant to see Dealroom data — it’s available on both out-of-network and org-relevant company profiles. To check if a company has Dealroom data:
  • Look for Dealroom fields on the company profile.
  • Companies in Affinity’s global database will show available Dealroom data automatically.
Exclusive Dealroom fields require both an Affinity subscription (Advanced/Enterprise tier) and a Dealroom subscription, regardless of whether the company is org-relevant or out-of-network.

Can Dealroom.co fields be used for Affinity Analytics and Affinity’s API?

  • Yes, Dealroom.co fields can be used within dashboard views for Affinity Analytics.
  • Yes, Dealroom.co fields can be accessed via Affinity’s API. See the API Documentation: Get Fields and look for “dealroom” as the enrichment source on the right sidebar.