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AI Chat is a conversational interface to your Affinity CRM: ask questions in natural language and get answers grounded in your own data, with cited sources. At GA it can also take confirm-before-execute actions — so you can move from “what do I know about this meeting?” to “update the record” without leaving the conversation.

Asking vs. the automatic brief

Two complementary ways to get meeting context:
  • The Meeting Prep agent produces your pre-meeting brief for the day’s external meetings — generated overnight and ready by 7:00 AM in your local time zone, so you don’t have to ask. It’s delivered in-app: on your home page (Start Your Day / Ready for You), in the Ascend Agent Activity feed. This is the reliable way to get a full pre-meeting brief. (See Meeting Prep & Data Update.)
  • Asking AI Chat (this article) is on-demand and conversational — explore what your CRM knows about a specific company or contact right now, dig deeper with follow-ups, and act on what you find. Reading your Meeting Prep brief in Chat, and reviewing Suggested Field Updates in Chat, are fast-follows after launch — not part of GA. The Meeting Prep and Data Update agents run automatically on their own; the meeting-prep prompt below works as a normal Chat query.

Before you start

  • Plan: AI Chat with actions is available on Scale, Advanced, and Enterprise.
  • Access: AI Chat is GA. Admins control agents and AI features in Settings → Automations & AI → Affinity AI; if you don’t see AI Chat, check with your admin.
  • Web app only. Affinity AI only sees and can change what your own account already can.

Step-by-step

1. Start from the meeting (fastest way)

Brand Meetings
  • Open Meetings in the left nav.
  • Use the / arrows to move to the meeting’s date.
  • Open the external meeting entry.
  • From there you can pick the company profile and add a meeting note.
  • Click Prep for meeting — this launches AI Chat with a meeting-prep prompt prepopulated from that company and meeting, so you don’t have to type anything.
You can still type a prompt manually instead — Prep for meeting just does the first step for you.

2. Open AI Chat and ask for a prep

Brand Chat Prep
Affinity AI shows a brief thinking state, then a short “sources used” line.

3. Read the response

Typically: relationship history, recent activity (last interaction and how recent), and open items (deal/pipeline context). Review it against the cited sources. Brand Chat Sources

4. Ask follow-ups

5. Act on it — with your approval

When ready, ask Affinity AI to take an action right in chat. At launch: update a field or pipeline stage, add to a list, create a note, create a reminder — for example:
Affinity AI shows what will change and waits for you to confirm. Nothing is written until you approve — the same confirm-before-execute model used across all Ascend agents. A few actions (upload a file, saved view, create a list) come later.

Tips

  • Name the company or person explicitly. Person search is by name or email today (attribute search is post-launch).
  • Verify dates against your calendar — occasionally a past meeting may show as “upcoming.”
  • Use follow-ups instead of one giant question.
  • Review before you approve — check the proposed change against the cited source.

Common questions

Will Affinity AI change anything on its own? No — for any write action it shows the proposed change and waits for your approval. What can it do at launch? Answer questions (with cited sources) and take four confirm-before-execute actions: update a field or pipeline stage, add to a list, create a note, create a reminder. What if the answer isn’t quite right? Ask a follow-up or check the cited sources. Note the limits: ~90-day activity window (being extended); person search by name/email today; no location filtering yet; no reliable point-in-time field history.
Affinity AI can make mistakes. Review each suggestion before approving it.